Bollywood went from obscurity to glory, singing ' OOO the the '
(Attn editors: this is the first of a series of yearenders by IANS, covering in depth a number of events in fields such as sports, economy, entertainment, politics and diplomacy in 2011.)New Delhi, Dec 15 (IANS) ‘Bodyguard’ and ‘rockstars’ Hindi film helped to break the darkness of the past two years, with several films across the Rs.100 years ($18.6 million) - mark in 2011. And, of course, a pot of gold at the end of the year thanks to the ‘real hero’ Rainbow Balan.Bollywood Vidya rediscovered hits with ‘Bodyguard’, ‘Medina Na Milegi Dobara’, ‘Ready’, ‘Singham’ and ‘Ra.One’ this year.India according to box office, while Salman Khan ‘guardaespaldas’ and ‘Ready’ collect Rs.229 millions of rupees Rs.179 crore respectively, raked multi-canción ‘Medina Na Milegi Dobara’ in Rs.152 crore. Ajay Devgn ‘ Singham’ joined the jakpot with revenues of Rs.139 crore.He made a budget of more than Rs.60 million rupees, Ranbir Kapoor-song ‘Rockstar’ is expected to earn Rs.105 film historian million rupees while Shah Rukh Khan ‘Ra.One’, the first of its kind in terms of technology use, pocketed Rs.240 crore. ‘ It’s been a very successful year… this year has been fruitful with blows more than last year,’ S.M.M. Ausaja told IANS.Would not be wrong to say that Vidya and Rani Mukerji song ‘no one killed Jessica’ - the first major release of the year - turned out to be the mascot of luck. Based murder of Jessica Lall, brought the classes and the masses to the theatres and the footprints did not prevent that later. He made a budget of Rs.10 crore, it proceeds Rs.49 crore.2011 can also be year of the so-called Vidya. She went dancing at ‘La of the Ooh’ as the sex symbol Smitha of silk in the dirty picture and shook the box office. The film won critical acclaim and won Rs.66 NET millions of rupees in the first 11 days.The joyride was not alone biggies; Small fry also navigate happily on the side.Approximate income of ‘Yamla Izarra Deewana’, d’une Tanu Manu’ and ‘Delhi Belly’ was Rs.87 millions of rupees, 54,50 million rupees and Rs.89.50 years respectively, while their budgets were of Rs.26 million rupees Rs.17.5 million rupees and Rs.25 crore respectively.Also ‘Chalo Delhi’, ‘ 7 Khoon Maaf’, ‘Shor in the city’ and ‘Force’ walked away with critical acclaim. The content of ‘Stanley Ka Dabba’ and ‘Pyaar Ka Punchnama’ also has a thumb works ‘ pel ículas of low-budget doing well at the box office is another good sign, as a minimum ne directors and producers w you get motivated. People used to be afraid of making films because there was no audience. But it has opened to the public and they are greatly valued content, “said Ausaja.’ films like”No one killed Jessica”or”Delhi Belly”are films of niche and its value star has been added to the marketability.” It’s nice to see that people are experiencing and his experiments are reaping profits at the box office,’ said Omar Qureshi.In film critic, between the trip at the box office was hampered by the poor response to ‘Patiala House’, ‘Game’ and ‘Dum Maaro Dum’, but only temporarily.The industry witnessed many changes this year - extensive use of technology, the focus in weekend collections and aggressiveness in the promotion of the film.’ business is not spread through 25 weeks. It has come down to weekend and I would say that films of this year have been able to capture the weekend very well. No film gives you plenty of time. It only dazzles you. It is good or bad, “said Qureshi.Ausaja noted that expanded revenue because ‘ turned aggressive tactics of marketing and promotion.” There are so many available resources - whether the mobile internet or television. It has increased the number of screens. “Filmmakers approved macro marketing of devices such as concerts and travel to the cities of two levels and three levels to raise awareness about their films.” Marketing plays a crucial role in the story of the audience representing a film. Strategies have changed. Now we have gone from a micro-marketing approach, “said Priti Shahani, main and official strategy of marketing, Reliance Entertainment.” is important to have a coherence between the content and communication to the public. Connecting with the public is vital. We now release movies on as 2,000 screens and becomes important to get the audience “, he added.There were moments of sadness and pain when luminaries as Shammi Kapoor and Dev Anand offer their amicable end. Filmdom also stopped to mourn the death of Jagmohan Mundhra, Jagjit Singh, Manish Acharya and Bhupen Hazarika, Gautam Rajadhyaksha. ‘ Don 2 - The King is Back’ will be the last major release of the year and trade analysts are optimistic that the box office will reach its zenith with her.(Priyanka Sharma can be contacted at priyanka.s@ians.in)